Purpose
This is your north star, your guiding light.
Demographic
Who are your people, and what makes them tick?
Messaging
Start a conversation that means something.
The Plan
Your brand in motion. Execution is everything.
PURPOSE
To diversify the energy of the emerging NNW. We envision a refined modern building with a cozy feel and nostalgic charm.
The WHY of what you do should guide EVERY detail of your marketing. This Ted Talk explains the power behind it.
DEMOGRAPHIC
Meet Ian Rectangular glasses, salt and pepper hair, a polished Portlander. Quieter but attuned to city’s energy. A collector of vintage guitars and occasional works of art, Ian is pretty proud of how he’s decorated.
Meet Ian Rectangular glasses, salt and pepper hair, a polished Portlander. Quieter but attuned to city’s energy. A collector of vintage guitars and occasional works of art, Ian is pretty proud of how he’s decorated.
MESSAGING
Name Revitalizes the stories behind a beloved NW Portland groundskeeper and captures the attention of local media. Tag Line Classic, Meet Modern. Modern, Meet Classic. Portland, Meet Benevento.
Name Revitalizes the stories behind a beloved NW Portland groundskeeper and captures the attention of local media. Tag Line Classic, Meet Modern. Modern, Meet Classic. Portland, Meet Benevento.
Community-Building
CE John asked Rocky’s family for permission to use the Benevento name. They’re thrilled to see his story come alive.
PURPOSE
To connect with the neighborhood by blending modern design with a rooted history. We envision a place where people feel inspired yet grounded, with all of NW in arm’s reach.
To connect with the neighborhood by blending modern design with a rooted history. We envision a place where people feel inspired yet grounded, with all of NW in arm’s reach.
DEMOGRAPHIC
Meet Jonathan & Megan A couple of 30-somethings who just launched an eco-footwear company. They live to share craft brew with friends and mountain bike on the weekends.
Meet Jonathan & Megan A couple of 30-somethings who just launched an eco-footwear company. They live to share craft brew with friends and mountain bike on the weekends.
MESSAGING
Name Get the city from your front door. A building to honor Franklin Ide Fuller, Portland’s futurist streetcar pioneer. Tag Line Modern. Sustainable. Nestled in NW.
Name Get the city from your front door. A building to honor Franklin Ide Fuller, Portland’s futurist streetcar pioneer. Tag Line Modern. Sustainable. Nestled in NW.
Print Materials
Love for the neighborhood through a bespoke guidebook filled with local treasures.
PURPOSE
To help people gain joy, meaning, and results in their workplace by creating a sense of home in each team. We envision a world where each person is thriving and engaged in achieving goals.
To help people gain joy, meaning, and results in their workplace by creating a sense of home in each team. We envision a world where each person is thriving and engaged in achieving goals.
DEMOGRAPHIC
Meet Sarah A seasoned manager who lives to bring out the best in her team. She is an avid recycler, drives a Subaru, and sends her children to Waldorf schools. She believes happiness does not need to be sacrificed for success.
Meet Sarah A seasoned manager who lives to bring out the best in her team. She is an avid recycler, drives a Subaru, and sends her children to Waldorf schools. She believes happiness does not need to be sacrificed for success.
MESSAGING
Primary Tag Line Team fusion, culture catalyst, awe-inspiring results Secondary Tag Line Rework Normal
Primary Tag Line Team fusion, culture catalyst, awe-inspiring results Secondary Tag Line Rework Normal
Logo & Brand Style Guide
Capturing the brand’s energy
PURPOSE
To build responsible homes that reflect your lifestyle and values. We envision a world built for future generations by adding to the beauty and character of a neighborhood, and by reducing environmental impact.
To build responsible homes that reflect your lifestyle and values. We envision a world built for future generations by adding to the beauty and character of a neighborhood, and by reducing environmental impact.
DEMOGRAPHIC
Meet Seth & Anna Second-time buyers looking for a home to raise their toddler. Anna is a yoga instructor. Seth is an aspiring home-brewer. Together they have 3 bikes in the garage.
Meet Seth & Anna Second-time buyers looking for a home to raise their toddler. Anna is a yoga instructor. Seth is an aspiring home-brewer. Together they have 3 bikes in the garage.
MESSAGING
Creating real-world visions. Live. Love. Laugh... build for it. Live. Love. Laugh... build a cozy space for wine with friends. Live. Love. Laugh... build a kitchen for the chef in both of you. Live. Love. Laugh... build your man cave, craft heaven, or zen spa.
Creating real-world visions. Live. Love. Laugh... build for it. Live. Love. Laugh... build a cozy space for wine with friends. Live. Love. Laugh... build a kitchen for the chef in both of you. Live. Love. Laugh... build your man cave, craft heaven, or zen spa.
Website Design
Warmed-up Web Presence. Click image to explore.
PURPOSE
To help people divorce peacefully by providing a safe and respectful environment. We envision a world where people access their best selves to heal from past relationships and build bridges to the future.
To help people divorce peacefully by providing a safe and respectful environment. We envision a world where people access their best selves to heal from past relationships and build bridges to the future.
DEMOGRAPHIC
Meet Amy A 39-year-old businesswoman with two kids who skis and bikes in her free time. She goes for business casual with a touch of understated jewelry. She and her husband have been having problems for 4 years, and they’re ready to make a change.
Meet Amy A 39-year-old businesswoman with two kids who skis and bikes in her free time. She goes for business casual with a touch of understated jewelry. She and her husband have been having problems for 4 years, and they’re ready to make a change.
MESSAGING
Tag Line Separate together
Tag Line Separate together
Video
Cultivating Positivity
PURPOSE
To help people stay active, safe, and surrounded by friends as they age by providing a progressive, senior-conscious building focused on community. We envision a world where seniors have the freedom of their youth and the wisdom of maturity.
To help people stay active, safe, and surrounded by friends as they age by providing a progressive, senior-conscious building focused on community. We envision a world where seniors have the freedom of their youth and the wisdom of maturity.
DEMOGRAPHIC
Meet the Browns Movers and shakers that made Portland the cool city that it is today. They are independent Boomers who ride bikes and hike while they’re not traveling or playing with their five grandkids. As they approach their golden years, they will continue to be a part of the movement.
Meet the Browns Movers and shakers that made Portland the cool city that it is today. They are independent Boomers who ride bikes and hike while they’re not traveling or playing with their five grandkids. As they approach their golden years, they will continue to be a part of the movement.
MESSAGING
Tag Line It’s a neighborhood... In a building. “This one is different!” Member Owned, Member Controlled.
Tag Line It’s a neighborhood... In a building. “This one is different!” Member Owned, Member Controlled.
Event
We filled a room with interested people with only two weeks’ notice.
TESTIMONIAL
“Holly has been a dream to work with. She right-sized our marketing operations to fit our budget. She pushed for initiatives that she felt would be effective and important. She wasn't afraid to recommend swift direction changes if they were needed.”
—Mark Desbrow, Green Light Cooperative
TESTIMONIAL
“GRM has brought energy, commitment and skills to the challenge of developing a client database. Their resourcefulness in finding inexpensive ways to reach our target audience has been exceptional.”
—Carolyn & Bing Sheldon, The Sheldon Cooperative
TESTIMONIAL
“Thanks for the brilliant idea. You are amazing at your job! Thanks for not letting me settle for less.”
– Dr. Louise Paez, Lula Health Center
TESTIMONIAL
“Holly's ability to facilitate effective group communication during our planning retreat was a boost to being able to plan and carry out our agenda. I'd recommend her and GRM to anyone looking to carry marketing or communication initiatives into a sustainable future."
—John Henry Dale, Sierra Club, Columbia Group, Executive Committee
